The University of Western Australia (UWA), a prestigious institution committed to excellence in education and research, partnered with our team to embark on a digital transformation journey.
To avoid over-targeting existing visitors.
A dynamically innovative digital media suite that allows users to
be retargeted based on the tour they saw last and spent the most
time viewing. This was done by introducing a contextual
campaign to increase reach by showing prospective audiences
the current, and most popular tour. In addition to that, we applied
daily and lifetime frequency caps specific to each user in order to
prevent overexposure.
We’ve achieved a Click Through Rate (CT) of 0.09%, which
generated a number of new sales. In the campaign’s inaugural
month of activity the Cost Per Action (CPA) was reduced by 20%,
surpassing the client’s target. February 2013 saw post-click
revenue – (generated by both dynamic retargeting and the
prospecting campaign) – produce a Return on Investment (RO1) of
272%.
"These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority."
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